Whilst researching into what makes a good horror title sequence I came across 'The Conjuring' title sequence created by Aaron Becker. In order to represent the genre of the film and introduce the characters a good horror title sequence must have a sinister feel and hint at key elements of the film as well as keeping some parts a mystery to ensure the audience are interested in what will happen.
The conjuring title sequence, which can be viewed
here, does this successfully.
Throughout the sequence old photographs are shown such as above. These old, rustic looking photographs imply that the film is set in the past and that something monumental had occurred. This therefore interests the audience as they question what happened in the past and who the characters shown in the images are.
In addition to this iconography is used. The example shown above shows an isolated old house. This holds connotations of fear and horror as many peoples primal fears are being alone. In addition to this the image is of a house which normally holds the connotations of being safe, however the dark overlay on the image displays a sinister feel to the audience, that something dark and haunting is attached to this house. The trees and bushes surrounding the house also signifies a feeling of entrapment involved with the house therefore implying to the audience that something terrible will occur here during the film.

The title sequence also involves several worn newspaper clippings. These allow the audience to question whether the films story is associated with real life events therefore making them feel scared and intrigued. The titles of the articles and images featured also indicate future parts of the film, making the audience want answers and continue watching past the title sequence. For example here 'Ritualistic Sacrifices Plague Small Town' is shown in bold here, this directs the audiences eyes to the title and the words shown creates a sinister feel and puts the audience on edge.
As previously mentioned iconography is used within the clip, here a graveyard is shown. Grave stones obviously symbolise death which implies to the audience that death will be a key theme throughout the film.
We are now shown the image of a creepy, sinister looking doll. It is shown on its own in focus with no words on the screen. This implies to the audience that the doll is a key part of the film. Its worn and beaten appearance connotes a sinister feeling and implies that this doll is not a regular doll, it is 'evil'.

The title sequence finishes on this image. The image shows a house which is isolated. This is a common theme in horror films as it holds the connotation of being alone and unsafe no matter where you are, even in the comfort of your own home. In addition to this dead spindly trees surround the house and as previously mentioned this implies a feeling of entrapment which is also a common fear for many people, therefore implying to the audience that something terrible occurs within the house which cannot be escaped. Finally the establishing shot of the house also shows a noose hanging from a tree. The noose has a further meaning and conveys to the audience that a suicide had occurred at the house therefore implying that the film is a paranormal horror.
Throughout the clip non-diegetic sound is used. Dramatic music with low tones and screeches are used to build tension within the title sequence. The music used can also be described as very unnerving therefore putting the audience on edge.
The main title sequence involved the filming of a Eiki Still Picture Projecter, as shown above, often used within classrooms in the 70's. This therefore conveyed the era of the film to the audience. The pacing of the shots on the projector were rather slow, this allowed the viewer to absorb the information but also created tension throughout the sequence, perfectly matching the non-diegetic music.
From researching into this title sequence and discovering what micro-elements make a title sequence I have decided that the title sequence of our film should also feature the dramatic, screeching music to create tension and a sense of danger. In addition to this I would also like to feature newspaper clippings to give off the sense that something like the Z-bola virus could occur within real life therefore scaring the audience and creating a verisimilitude effect. The news articles featuring within our title sequence will also link nicely with the first few minutes of the film which features a news report.