Audience Profile

Audience Profile

All films are wrote with a specific audience in mind, and our's does not differ from that train of thought.When thinking of an idea, we found the notion of a zombie horror really engaged us.This brought to my attention that we have an initial audience of teenagers like us, who enjoy the feeling of being immersed in scary/thrilling plots with unthinkable circumstances.

With this in mind we explored other potential audiences we could reach with this type of film.Having already established that teens would enjoy this film we thought about an older audience and came to the conclusion that if seeking an older audience it would be largely male, as they tend to show a interest in this genre irrespective of age.In contrast to women who often grow out of this genre as there taste's mature and become more specific.

Finally there is a niche market for this film found in zombie enthusiasts.This doesn't rely on gender or age, just a interest in zombies and anything concerning this topic.Therefore making them the ideal audience for our film.Despite this genre being considered a niche market, we are seeing it become more mainstream and commercial as a result of such franchises as the walking dead series,world war z and warm bodies.We have taken this rise in interest into account when choosing a genre, as we understand that recognizing trends and movements within popular culture and harnessing them helps create a successful film.