With this in mind we took our own decision of a Zombie story as a signal that those interested will be in a similar age group to us, roughly 15-25 year olds who enjoy the idea of surprise, this is also fitting with the age certificate of the film meaning the film is viewable for the whole audience.
In addition to this we also decided to investigate other possible audiences for our film. We discovered that men with a wide range of age keep interest in the horror genre as they find it thrilling and exciting. However women tend to enjoy lighter entertainment such as comedy. In addition to this fans of comics and games which also involve Zombies or horror like features will also take interest in our film therefore making them an ideal target audience. This can be proven through The Walking Dead franchise which began as a comic book series, fans of the comic then gained interest in the television show which is now successful with a very wide, diverse target audience.
Finally, we have noted that in recent years there has been a rise in the amount of Zombie films release, all of which have been very successful such as:
- Life After Beth
- Warm Bodies
- World War Z
World War Z was exceptionally successful earning $66,411,834 in its opening week. This is thanks to it's wide target audience. We aim to create a successful film like this which is why we are following a popular trend and creating a Zombie film.
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