How did you attract/address your audience?

The target audience for our film is 15-25 year old 'zombie' enthusiasts, this is fitting to our 15 age certificate of our film.

When planning our production we realised in order to appeal to our audience of horror genre fans we had to include horror conventions. Therefore the production of our film included mise en scene of blood. This added to the verisimilitude of the clip by displaying a realistic looking 'zombie' character, aesthetically pleasing to 'zombie' fans. One respondent to our audience feedback explained 'My favourite part was the look of the zombie, the make up looked very real and gory'.

In order to create mystery and widen our target audience we also included the diegetic sound, added in post production, of a police siren at the end of the first few minutes in our clip. After questioning 15-25 year olds after viewing our film for our audience feedback we learnt that mystery was achieved by the siren. One partaker said 'I enjoyed the siren at the end, it made me wonder what was going to happen next and I wanted to watch more'.

We also added a fast paced fight scene to our film. This was to keep our audience on edge and display the harshness of the virus and therefore creating fear. This worked efficiently as proven by our audience feedback which involves a respondent stating 'I feared for Steve when he was fighting the zombie, I didn't know if he would live or die!'. This feedback suggests that the scene created the tension we aspired to create. However the respondent also said 'I think it would have been so much more tense if there was some action music in time.'. From this feedback we have learnt that to achieve maximum entertainment for the audience during a fight scene we should use 'action' styled non diegetic music during.