Our target audience was older teenagers and young adults, this is due to many factors including violence within our film, the actors costume and our dialogue. We aimed our production towards people with an already existing interest in horror, especially the zombie genre. Their lifestyle would be very much rushed and spontaneous which makes us feel that this product would benefit hugely from being able to be streamed online as well as being shown in cinemas, physical copies and digital download. With young people having less disposable income than the older generation online streaming is the best way to get our product shown as cinemas can be quite expensive.
Our pre research consisted of asking peers and sending a
review out among them to gauge the sensibility of the plot and the possible
success of the film. We also did a few interviews with members of the public to
gather opinions for our product.
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