In order to attract our audience we designed relatable characters, Melissa and Steve. Both characters were of similar age groups to our target audience of 15-25 therefore meaning the audience could connect with our characters on a personal level. In addition to this our characters featured costumes of similar clothing such as hoodies and crop tops. Oure audience feedback informed us that our characters were relatable. One person said 'I personally felt sympathy for the characters when they were attacked as I found them to be just like me'.
Our audience are also classified as being fans of the horror genre, specifically 'zombie' horrors. Therefore to attract our audience we featured a realistic zombie ccharacter. We conveyed the characters infected 'zombie' state through the use of makeup. One responder to our audience feedback told us 'The zombie looked very real, I loved the gore!'.
The audience feedback also told us that the film flowed well and included good continuity. This is thanks to the extensive planning of a shotlist within our production period.
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