Question 5: How did you attract/ address your audience?

Question 5: How did you attract/ address your audience?
The best place to start attracting was by looking at what genre of film we were going to put out and the age range that was most likely to watch these films, so because we had a zombie films with mild violence and a bit of gore we decided it would be a suitable to class the films as a 15 films. This gave us a suitable age range to work with, we could have appealed to both teenagers and adults if we played it right but decided it was better to focus on the teenager age range because they were not only more likely to be more of the audience that would watch our film but there was a very high supply of them at college making it easy for us to screen the film to them because a lot of the people that go to our college are happy to help and are old enough to watch a film with this certificate.

We soon realised that when making our film if we wanted the film to appeal to our target audience we would have to add in a generous amount of horror conventions and cliches, so we decided it would be a good idea to add things that would be popular with the genre typically such as a realistic looking zombie, the rage scene where the zombie sees red and attacks the male character and having subtle touches like making things realistically bloody and gory to appeal to the hardcore fans of the genre.

We also added both non diegetic and diegetic sound into our clip such as creating a worrying atmosphere with the siren at the end when the screen faded to black and using music over the already worrying atmosphere created by the female reporter, this just made it feel that much more real for the audience and really helped them to get involved with what was going on in the opening sequence

We also added a really quick paced fight scene to the movie so that we could give fans a shock to keep them on the edge of their seat, we did this by making the zombie character and the male engage in a brawl sequence. we really put some thought into this one because we played the fight sequence out just before we faded to black, so we gave the audience a really good thrill before hitting them with some mystery so they would be left wanting to see more of the movie and it worked one person we screened the film to said "My favourite part was when the zombie and the guy were fighting and then it just cut to black with the zombe on the floor because you don't really know weather he is dead or not".

Finally we addressed our audience by way of direct questioning and questionnaires so that we could collect a wider range of data from them, we used the direct questioning to get answers about our film after a private screening and used questionnaires to get answers from an audience about what they would like from our film.